ACQUA DI PARMA
GELSOMINO A FREDDO
2025
The Art of Letting Time Unfold
Acqua di Parma Gelsomino a Freddo—a fragrance built on the rare duality of jasmine, captured through the ancient art of cold enfleurage. This Eau de Parfum balances the flower’s luminous freshness with its deep, narcotic warmth. Each note—from the icy clarity of white petals to the smoky whisper of guaiac wood—is a testament to perfumery as patience perfected.
Directed by Massimiliano Bomba, the campaign mirrors this tension through arresting contrasts: extreme close-ups of crystalline jasmine against textures, slow paced sequences reveal the careful artistry of enfleurage and smoky wood extraction. The visual language—elegant yet raw—elevates Acqua di Parma’s signature and reflects the fragrance’s balance of rawness and refinement. Every frame feels intimately tactile.
Directed by Massimiliano Bomba
Produced by DIVISION