LOUIS VUITTON
MONACO GP 2026
2025
From Asnières to Monaco
Victory has a new stage. As a first milestone in our partnership with Louis Vuitton, we helped shape the Maison’s presence at the Formula 1® Louis Vuitton Grand Prix™ de Monaco 2026, marking its debut as Title Partner of the race. Spanning strategy, creative direction and communication, the collaboration brings to life a shared vision where performance, culture and legacy converge in one of motorsport’s most iconic settings.
Inspired by Monaco’s timeless red, black and white palette and framed by Louis Vuitton iconic V for Victory, additional storytelling pieces delve deeper into the meaning of the partnership. They explore the intersection of craftsmanship, heritage, culture and performance that defines every stage of the journey, from the anticipation of race week to the ultimate moment of victory.
Launched in the context of the Formula 1® Louis Vuitton Grand Prix™ de Monaco 2026, The City Guide invites readers on a journey through a city of contrasts and paradoxes. It unveils a less expected face of Monaco - one of encounters with people, places and perspectives.
In collaboration with Milesker
Film directed by Otman Qrita
City Guide Film directed by Guillaume Lebel
Production by Iconoclast
Post-production by Everest
Music & sound design by Tonal
Still life photography by Lina Zangers
Lifestyle photography by Radka Leitmeritz