LOUIS VUITTON
WORLD CUP 2026
2025
THE WORLD'S MOST COVETED PRIZE TRAVELS IN LOUIS VUITTON.
As our collaboration with Louis Vuitton on the Maisons sports partnerships continued, we shaped the creative direction, communication and storytelling surrounding the unveiling of the Maison’s Trophy Trunk at the FIFA World Cup 2026™ Final.
Marking Louis Vuitton's fifth appearance as the official carrier and protector of one of the world's most prestigious sporting trophies, the communication unveiled the latest evolution of the Trophy Trunk while celebrating the next chapter of the Maison's partnership with the FIFA World Cup™. Through the reveal, in-stadium animations and supporting storytelling assets, we crafted a creative narrative celebrating craftsmanship, sporting excellence and cultural prestige.
Ahead of the FIFA World Cup 2026™ Final, we transformed the arrival of Louis Vuitton's Official Trophy Trunk into a cinematic prelude. Through the journey of House Ambassadors Jung Ho-yeon and Carlos Alcaraz, the film builds anticipation for one of football's most iconic ceremonial moments.
Keyvisual photography by Adam Friedlander.
Production by Fresh Produce.
Savoir-faire photography by Piotr Stoklosa.
Teaser animation by ALTER BUREAU.
Sound design by Alcha.