TAG HEUER
NEW BALANCE COLLABORATION
2025
A PARTNERSHIP TO GO FURTHER
When innovation moves at the speed of performance, the game changes. TAG Heuer and New Balance have come together to launch a special edition collection engineered for those who push every limit. Featuring Olympic champion Sydney McLaughlin-Levrone, the campaign translates athletic intensity into a language of energy and control — every sprint, every heartbeat, every fraction of a second distilled into movement and form.
The co-branded campaign’s art direction brings together the distinct worlds of TAG Heuer and New Balance, uniting precision with athletic energy in a cohesive visual universe. A soft purple gradient, inspired by the collaboration’s signature tone, sets the stage, with a hint of analog texture to contrast the watch’s digital precision. Subtle graphics reference running and watch interface data, adding texture and context.
